Course Description
M.Sc. Applied Artificial Intelligence in Marketing and e-Commerce
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AI is a transformative force in contemporary technology, showcasing immense potential for widespread application and integration. Its accessibility to various organisations and professionals across diverse sectors is a key factor in this disruption. Whether in marketing, healthcare, or any other industry, the prevalence of AI tools is steadily increasing, necessitating proficiency in their application within the professional sphere.
IU’s Master’s in Applied Artificial Intelligence in Marketing and E-Commerce degree programme equips you with the necessary AI knowledge to thrive in your field and become an essential part of your organisation. Through this programme, you will develop specialised skills aligning strategic approaches in both marketing and e-commerce, harnessing AI-powered analytics and insights to drive success.
| College | IU International University of Applied Sciences |
| Course Category | AI, IT |
| Course Type | Online Learning |
| Course Qualification | Masters Degree |
| Awarding Body | State Accredited (FIBAA) |
| Course Duration | Full Time: 12 months, Part-Time one: 18 months, Part-Time two: 24 months |
| Course Fee | €6048 |
| Entry Requirements | "Academic requirements: 120 ECTS • Completed undergraduate degree (180 ECTS) in Economics or related subjects • From a public or officially recognised university/higher education institution. • At least a ‘satisfactory’ or Grade C equivalent in your previous education 60 ECTS • Completed undergraduate degree (240 ECTS) • From a public or officially recognised university/higher education institution. • At least a ‘satisfactory’ or Grade C equivalent in your previous education • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (achieved after your undergraduate studies). " |
| Carear Path | This programme gives a more commercially relevant and tech industry-oriented master’s qualification to help you enter the workplace fully equipped and confident of your abilities. |
| Phone | +49 30 311 987 20 |
