Learn how to digitally transform your business with Maynooth University‘s new Professional Certificate in Digital Business.
Eligible applicants get free or 90% subsidised fees under the July Stimulus Initiative.
Professional Certificate in Digital Business Maynooth
The course will be of great benefit to business employees who need to fully embrace the Covid and post-Covid IT-rich business ecosystem, including, for example, how IT can contribute to innovation within the organisation. Information Technology (IT) has moved beyond the implementation of functional applications to playing a crucial role across all business activities and levels within the organisation.
This ubiquitous nature of information technology means that individual successful instances of IT are not enough to guarantee the achievement of organisational goals. Instead, organisations must integrate a number of rapidly changing technologies with overall strategic goals.
This has huge implications for the organisation, as the annual global spend on IT is expected to grow. Managers need to understand how IT is managed within the organisation, how IT can influence innovation, how organisations respond to disruptive technologies and the changing ways in which innovation occurs within and outside the organisation.
The focus of this course is on the importance of IT-enabled change within the organisation and realizing competitive advantage from the IT portfolio.
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