Learn the basics of Digital Marketing with an Introduction to Digital Marketing incl. Google Analytics (Blended Learning) at Kerry College of Further Education and Training.
This courses will equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a
range of e-tools within a range of digital marketing contexts.
The course is delivered through Kerry ETB’s Business Support Unit, two evenings per week for 14 weeks, over MS Teams.
Introduction to Digital Marketing incl. Google Analytics (Blended Learning) at Kerry College of Further Education and Training
What will I study ?
- Outline the unique characteristics of the web as a marketing medium
- Differentiate digital marketing from traditional marketing practice
- Identify digital marketing strategies and explain their integration with traditional marketing
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns
- Outline strengths and weaknesses across a range of e-tools
- Develop customised digital marketing campaigns to include the use of e-tools
- Evaluate the effectiveness of campaigns using analytical e-tools
- Plan a digital marketing campaign from inception to completion
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
- Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
Enquire / Contact college here
Kerry College of Further Education & Training has a long and very successful tradition as the leading provider of further education in Kerry.
As part of Kerry Education & Training Board we are committed to providing a quality education service with equal opportunity for people of all ages and abilities.
PLC Courses at Kerry College of Further Education
Kerry College of Further Education offers a range of PLC courses in the following areas:
- Business Computing & Secretarial Studies
- Childcare & Youth Work
- Performing Arts
- Leisure, Media & Creative Studies
- Social Community & Health Studies
- Construction & Technology
- Science
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