BA (Hons) In Marketing & Digital Media at Waterford Institute of Technology

Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketings interaction with a business customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers needs.

The BA (Hons) In Marketing & Digital Media at Waterford Institute of Technology is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.